SimplyHRA

ICHRA administration for small businesses.

An Individual Coverage HRA lets an employer fund employees' individual health plans instead of buying a group plan. It's usually cheaper, and employees keep coverage that's actually theirs. The rules around it are strict enough that most small employers never attempt it.

SimplyHRA handles the whole thing: plan selection, enrollment, substantiation, reimbursement.

Who it's for.

Employers that group plans price badly and brokers serve reluctantly. ICHRA moves the plan decision to the employee: the employer sets a budget instead of picking a plan, and everyone gets more choice than a single group plan could offer.

What it replaces.

A broker relationship, a spreadsheet, and a compliance risk nobody was tracking.

Product.

simplyhra.com · product screenshots coming with the next update.

How it was built.

Two cofounders. Idea to first revenue in 90 days.

Most of what that took wasn't specific to health benefits. The identity, data, and operational layer underneath SimplyHRA is the layer the next brand starts from, which is why the second one doesn't begin at zero.